Once Upon a Time – Using Story Telling to Inspire Teamwork and Build Positive Culture

Since the beginning of time, human beings have employed story telling as a means to build a common sense of purpose among groups or communities as well as to illustrate complex concepts. When it is done properly, this powerful management tool can be used to increase teamwork, to move groups in a specific direction or to make individuals resilient when the mission or task becomes difficult. Learn how to use imagery to connect with employees and coworkers on a deeper, emotional level rather than just a conceptual one. Mine the most powerful aspects of your organization’s culture or your management style in order to use it as a branding or marketing tool both internally and externally for your organization.

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